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Title

Baskinrobbins Strawberry in love,Popping Popping banana

Enter Category

Foods

Media Type

TV/Cinema

List


  • strategy
  • Unlike the previous ones, this advertisement involving a new flavor and a new product-name had a different target audience and approach people in their 20s and 30s by adopting a more sensitive approach where the consumers can respond to the products. In the past, there have already been storytelling advertisements such as ‘Gone With the Wind’ and “My mom is an Alien,” but this upcoming advertisement will add a teaser and a main episode that also reviews the taste of the new products.